It seems the fashionable thing to do these days is to
repurpose things and create trendy crafts using some old materials. Why? What
happened to our throw-away society and single use everything? Are we really
changing our ways and recycling and reusing more now than we had been for the
last 20 years?
No, I don’t think this is the case. Consider this: A recent
study on the composition of the U.S. landfills conducted by the nonprofit
organization, As You Sow, estimates that more than $11.4 billion worth of
recyclable packaging is thrown out annually.
$11.4 billion.
I wonder how many jobs could be created by diverting those
materials for recycling. Considering that the recycling industry as it is (with
only a 34% national recycling rate) employs more people than the U.S. auto
industry, I would think this would be significant.
With the push for the green movement and many cities across
the country revamping their recycling programs you would think we have made
more of a dent than this number suggests. And maybe we have, but population
continues to go up as well. So right along with it there is more consumption
and more things being bought and thrown out.
But it’s popular to recycle, right? Yes, and studies show
that people are more likely to recycle if their neighbors are doing it. Or they
at least say they are. How many of us know or have known someone who says they
will recycle your can for you but you later see it in the garbage can? If
people are so ashamed of not recycling why don’t they just recycle? I suppose
there are many reasons. We could go into all of those arguments against
recycling that have been debunked over and over again but I think the reasons
are much simpler.
Time, hassle, cost (in some cases), space for bins, and
ultimately I think the biggest hurdle is changing habits. I have heard it said
that it takes 3 months of continuously performing a new task before it becomes
habit.
These are the reasons why the target audience for recycling
and other sustainable lifestyle messages is children. If they grow up hearing
it over and over and practicing it in school, they are bound to bring home what
they learn and influence their parents and siblings. Hopefully, these efforts
will make a difference. I wonder if this generation will be the generation that
ends up mining material out of landfills and taking advantage of the trillions
of dollars that are sealed up in these man-made mountains.
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